ZEVI AI is an innovative platform designed to revolutionize the way online businesses approach search and discovery on their websites. It uses advanced artificial intelligence, particularly neural networks and natural language processing (NLP), to enhance user interaction and improve online conversion and engagement for brands.
Key Features of ZEVI AI:
AI-Powered Site Search and Discovery: ZEVI AI’s platform is built with a focus on understanding user queries in a contextual manner. This allows it to fetch suitable listings and improve the discovery process on websites, thereby aligning with business goals and offering maximum control over search functions.
Smart Neural Site Search: This feature accelerates every step of the sales pipeline from discovery to conversion. It understands the semantics behind search queries, providing accurate results uninhibited by vague or incorrect inputs. The neural search technology stays ahead of customer needs with real-time, AI-based search suggestions and an AI-powered spell check and synonyms system.
Real-time Data and Analytics: ZEVI AI enables users to analyze visitor search journeys and identify areas to boost conversions. The platform provides insights into visitor search behavior, allowing for intelligent improvements to the search experience.
Smart Merchandising: The platform offers effective online merchandising strategies. Users can promote specific search results based on performance-oriented parameters such as engagement rate, revenue generated, and customer ratings. This allows for a more targeted approach in guiding customers towards beneficial and relevant search results.
Multilingual and Vernacular Support: ZEVI AI supports multiple languages and dialects, even if the catalog is in a single language. This feature is particularly beneficial for global businesses, allowing searches in combinations like Hinglish (Hindi+English) and Spanglish (Spanish+English), ensuring users stay in their language comfort zone.
Ease of Integration: ZEVI AI is designed for easy integration into websites, catering to enterprises as well as platforms like Shopify. This ease of integration is coupled with customizable features to align with specific business needs and branding.
Customer-Centric Approach: The platform focuses on creating a personalized and conversational shopping experience. It uses AI to tailor the shopping experience, making it feel customized and engaging for each user.
Background and Vision:
Co-founded by Shyam Nallasenapathy and Anshul Basia, ZEVI AI originated from a desire to address the persistent problem of discovery in online search. Nallasenapathy’s background includes working in search, sort, personalization, and storefront at Myntra, while Basia has experience in NLP projects with Microsoft. Their vision for ZEVI AI is to create a search engine that is more human-like in understanding user intent and facilitating multilingual searches.
Impact and Future Direction:
ZEVI AI is positioned as a game-changer for e-commerce and content-oriented websites, offering a substantial improvement in user experience and conversion rates. The focus on AI-driven search and discovery solutions, coupled with real-time analytics and smart merchandising, aims to significantly reduce churn rates and increase revenue generated from search bars on websites.
As for the future, ZEVI AI continues to evolve, with a focus on enhancing its AI capabilities and expanding its reach to cater to a wider range of business needs and languages, further bridging the gap between customer desires and available offerings.
In conclusion, ZEVI AI represents a significant advancement in the field of AI-powered search and discovery for online platforms, offering a comprehensive solution that combines advanced technology with user-centric design to enhance both the customer experience and business outcomes.